BUILT TO ENDURE
Steve Curtis is a serial entrepreneur, investor, and capital allocator who has spent three decades building enterprises that endure — across venture capital, real estate, technology, botanical wellness, and consumer brands. His track record is defined not by a single outcome, but by a consistent ability to identify, build, and scale businesses of lasting significance.
His approach to business was forged by an extraordinary personal story — one that transformed how he thinks about risk, resilience, and the long-term.
THE FOUNDATION WAS BUILT EARLY
Raised by a determined single mother in a low-income household, Steve learned early that nothing would be given–only earned.handed to him. By 19, he started his first business with a $500 credit card. Within years, he and grew it into a multi-million-dollar enterprise.
That experience established the principles that still define how he operates: discipline, self-reliance, and an absolute intolerance for excuses
When Everything Is at Stake, You Find Out What You’re Made Of.
What followed was one of the most rigorous undertakings of his life. He assembled his own research team, consulted leading institutions including Yale and Stanford, traveled to indigenous healers in remote regions, and interrogated every assumption about the relationship between mind, belief, and biology. Thankfully, he achieved full remission.
That experience did not make him reckless. It made him precise. He learned that the quality of your thinking determines the quality of your outcomes — in health, and in business.
PROOF OF CONCEPT
Years after his remission, Steve summited Mount Everest — not as a stunt, but as a deliberate test of the principles he had built his recovery on. The same discipline, preparation and refusal to accept imposed limits that took him to 29,032 feet is the same framework he brings to every investment, acquisition, and partnership. For Steve Curtis, Everest was not a personal milestone. It was a business philosophy made physical.
A Track Record BuilT Over Three Decades
Steve Curtis is the founder of Elevation Capital and one of the most active builders and backers of globally impactful companies operating today. His portfolio spans venture capital, real estate, technology, botanical wellness, and consumer brands — including Evolve Biologix and Starlight Development.
He started his first company at 19 with a $500 credit card and grew it to a valuation exceeding half a billion dollars before its sale. Over the past three decades, he has founded, scaled, and exited businesses across multiple industries and international markets. His focus has never changed: build enterprises that endure, partnerships that create shared value, and institutions that outlast any single outcome.
His focus has never changed: build enterprises that endure, partnerships that create shared value, and institutions that outlast any single outcome.
Elevating the World Through
Conscious Capital.
Elevation Capital is Steve’s primary investment and operating platform — a firm built on the conviction that the most durable businesses are those that create value for shareholders and society simultaneously.
For over 15 years, Elevation Capital has deployed capital into companies united by a single organizing principle: the Win-Win. The belief that profit and purpose are not competing forces — they are aligned when a business is built correctly.
The firm brings operational experience, long-term capital, and a disciplined framework for value creation to every partnership. Elevation Capital does not take passive positions. It builds.
Learn More About Elevation Capital →
HOW HE WORKS.
Steve Curtis is known among partners and founders for a straightforward operating style: he commits fully, operates with integrity, and takes a long-term view on every relationship and investment.
He brings institutional infrastructure, operational depth, and a global network to every engagement. Transactions are structured for alignment — not extraction. Partnerships are built to last.
For acquisition partners and institutional counterparties, the commitment is simple: disciplined process, clear terms, and a track record of doing what he says he will do.
BUSINESS WITH RESPONSIBILITY
Steve’s work extends beyond capital deployment. Through the Perception Medicine Foundation, he funds research into the frontier science of healing, consciousness, and human potential. He has also launched initiatives supporting youth development and clean water infrastructure in underserved communities.
Profit and purpose are not opposites. For Steve Curtis, they have always been the same thing.
CURING TERMINAL
In his book CURING TERMINAL: From Death-Sentence Diagnosis to the Healing Power of Perception Medicine, Steve shares the full story of his diagnosis, his refusal to accept it, and the unconventional path that led to his remission.
The book explores the connection between perception, belief, and biology — and the idea that how we think about what is possible determines what becomes possible. It is a story of survival. And a framework for how to live.
Read Curing Terminal →
The greatest gifts in my life have come from forging character through the most challenging and seemingly impossible endeavors.